StopWrex was created by the Milt Olin Foundation, a non-profit organization determined to end distracted driving through education and awareness initiatives. The creators have come up with Wrex, an animated character who can effectively spread the message about the @StopWrex movement about the core characteristics and ethos of the Milt Olin Foundation. This Foundation was created to honor the life of Milt Olin, an attorney who was killed by a distracted LA County Sheriff while cycling in a bike lane.